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20 February 2023

One of the most popular social media services is Instagram, which has turned into a platform for many people to introduce their profession or products. Influencers and bloggers need to communicate with their followers regularly to promote their pages.

One of the most important factors for achieving your purposes is timing. It’s essential to know when you share your posts on Instagram. Timing is influential in this regard, because when you send a post at the right time, more people will see your content.

Why is it necessary to choose the appropriate time to post on Instagram?

If you decide to post your content at the right time, your post will be seen more and more. It will also receive more views and reactions. So, when your post is well seen, you can promote your page and get more views. Your followers can interact more with you, and your content has a better influence on them.

The next reason that makes timing important is Instagram’s algorithm. Instagram prioritizes new posts or stories on people’s feeds. Then, if you want your post to be seen as the newest one when your followers are active, you have to select the proper time. After that, your post will get more likes and comments and remain high on the users’ feeds. This effective interaction can give your post a special place on the Instagram Explore page to be seen more. All of these things happen when you choose an appropriate time.

The best time to post on Instagram

As we said, Instagram is one of the most popular and critical platforms for personal and professional use. Generally, the best time to post your content is between 2 p.m. and 3 p.m.bcba7a60-62c0-43b4-aa94-649a97886969.jpgBut this is a direct connection to where you and your followers live, and what products you offer, also depends on your field of activities and days of the week. On the other hand, it depends on weekends and weekdays too.

Let’s take a deeper look at the more appropriate hours to bring our content to its most effective use.

What is the best time to post on Instagram every day

Generally speaking, you would get the most engagement for your post on weekdays from Monday to Thursday, 9:00 AM to 2:00 PM. However, it takes until 2:00 PM for users to scroll on Instagram on Fridays, since most people have more spare time. This pattern follows on Saturday with having a peak of online activities at 9:00 AM and modified Sunday to 7:00 PM. You can see a summary of the best times to post on Instagram each weekday in the below chart.

The appropriate time to post on Instagram briefly


Day of the Week Time

Monday             12:00 PM

Tuesday              9:00 AM

Wednesday      11:00 AM

Thursday      11:00 AM

Friday               2:00 PM

Saturday               9:00 AM

Sunday               7:00 PM

How to find out the best time to post on Instagram

You can get help from some main factors which are helpful and usable to access more views and likes at the appropriate time.

1. Get help from Instagram Insights

Launch a business account on Instagram. 

Through a business profile, you can use Instagram Insights, which is an analytics dashboard that shows your Instagram traffic. It can help you because here you can discover when your audience is most active, and follow their engagement to find patterns to inform your strategy, also see the post that your followers are inspired by that.69136031-1548-45a2-ad23-497de5ed6652.jpgTo take advantage of Instagram Insights click on the Insights icon. From this window, you can see useful information about your posts, such as; clicks, post likes, comments, and saves and identify and track profile visits, followers, and most active times every day of the week.

The “most active times” show the most time which followers are active. Figure out what time followers watch the video and what kind of content the followers like.

2. Locate your audience

The next step is to figure out where your followers live, and according to their place, city, or country, post your content on Instagram. You need to discover a place for the majority of your followers to decide the appropriate time for sending the content.

3. Use a scheduling tool

6e292666-c784-4cc2-838b-ae3c8b95ecf4.jpgUsing a social media scheduling tool to automate sending your posts for certain days and hours is another tactic that can be helpful. Some are for free and some others not. Use them to share your content at a special time and day.

4. Analyze

4c9016e0-cc04-4341-98a2-a7d602ed69f6.jpgIn this way, you have to analyze the time that your followers are active. For instance, try to share your content on your page at different times and days, then through Instagram insights, you can find when the followers are active. Continue to track each time and day’s engagement according to information on Instagram insights and discover your audience’s peak engagement.

5. Prioritize days of the week

Pay attention to the days of the week. On weekdays people get up early and turn on their phones, and check different social network media such as Instagram, so you have to share your content in the early hours of the day. But on the weekends, people get up later, so send the videos later, not in the early hours of the day.

6. Post consistently

Try not to post once every few days, by doing this your audience will forget you. Posting content regularly is another factor to help you find the best time for your page.

7. Schedule the right kind of post at the right time

Post relevant content every day and every time. Identify your follower’s likes and what field they are interested in. Then relevant to days and times post the videos.

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